Masterclass ‘Transformation through Radical Circles’ by prof. Roberto Verganti

Masterclass by professor Roberto Verganti – ‘Transformation through Radical Circles’

We would like to invite you for a masterclass on Monday 5 September by professor Roberto Verganti on the topic of ‘Transformation through Radical Circles’. Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano and has pioneered research on how to create innovations that customers do not expect, but that they eventually love and become passionate about. During the masterclass he will tell more about the typical dynamics of disruptive movements in art and science.

How can one actually successfully transform a business? Let’s look at one of the most dramatic and successful business transformations in recent history: Microsoft’s creation of the Xbox in 2000. How is it possible that a giant like Microsoft, totally focused on software and with business clients and productivity applications its stronghold, decided to dive into a world of hardware, young consumers, and entertainment? The key role is played by a small circle of radical thinkers, i.e. a Radical Circle. Professor Verganti will illustrate how a Radical Circle works, and how you can create your own.

Location, time and registration

The masterclass will take place on Monday September 5th from 12:45 to 13:45 at the Joost van der Grintenzaal at the Industrial Design Engineering faculty. Lunch will be provided. You can register here. Please make sure to arrive on time. Doors will be open at 12:30.


With all this in mind you must have questions for professor Verganti. You can submit your question at the registration form. We will select the 3 most inspiring questions for professor Verganti to answer at the masterclass. Please note that only questions emailed before August 31st will be considered.

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